Black Friday: A Marketing Genius

Black Friday is the day after Thanksgiving in the United States, and it has become one of the biggest shopping days of the year. In recent years, Black Friday has also become popular in the UK, and many small businesses are now using it as an opportunity to boost their sales. So, how did Black…

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Black Friday is the day after Thanksgiving in the United States, and it has become one of the biggest shopping days of the year. In recent years, Black Friday has also become popular in the UK, and many small businesses are now using it as an opportunity to boost their sales.

So, how did Black Friday get its name?

There are a few theories, but the most likely one is that it dates back to the 1960s. Back then, retailers would use red ink to record losses, and black ink to record profits. On the day after Thanksgiving, many retailers would finally start making a profit for the year, hence the name Black Friday.

Regardless of how it got its name, Black Friday is now a major shopping event in the United States and the UK. In 2022, Black Friday sales in the UK reached £8.1 billion, according to Statista

What’s the marketing genius behind Black Friday?

It’s all about creating a sense of urgency and excitement among shoppers. Retailers offer deep discounts on a limited number of items, which encourages shoppers to act quickly and spend more money.

Black Friday has also become a bit of a social event. Many people make a tradition of shopping on Black Friday with friends and family. This sense of community and excitement further encourages people to spend money.

.How can small businesses use Black Friday to market their brands?

Here are a few tips:

  • Offer deep discounts on a limited number of items. This will create a sense of urgency and encourage shoppers to act quickly.
  • Promote your Black Friday deals on social media and in your email newsletter. Let your customers know what deals you have to offer and when they can start shopping.
  • Offer special incentives for early shoppers. This could include free shipping, gift cards, or other discounts.
  • Create a sense of community and excitement around your Black Friday sales. This could involve hosting a Black Friday event at your store or offering special discounts to customers who come together as a group.

How can recruitment companies use Black Friday to market their brands?

Recruitment companies can use Black Friday to market their brands by offering special discounts on their services. For example, they could offer a discount on their placement fees or offer a free consultation.

Recruitment companies can also use Black Friday to promote their company culture and values. For example, they could write a blog post about the importance of workplace diversity or share a video about their company’s commitment to employee engagement.

Black Friday is a great opportunity for small businesses and recruitment companies to market their brands. By offering deep discounts, promoting their sales on social media, and creating a sense of community and excitement, businesses can attract new customers and boost their sales.